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Will Amazon Hurt Small Pagan Publishers?

by Jason Pitzl-Waters

In the past few days news has emerged that Internet book-selling giant Amazon.com has been pressuring small publishing houses who use print-on-demand services like Lightning Source (owned by Ingram), Lulu, and PublishAmerica to switch to Amazon’s own in-house POD service or have their “buy” button removed. This policy was confirmed by Amazon spokeswoman Tammy Hovey, who called the move “a strategic decision”, and that it wasn’t “an ultimatum” for smaller publishers to switch to Amazon’s POD service. While it may not be an “ultimatum”, it does put smaller publishers who use POD services between a rock and a hard place according to Lupa, an author and employee of Immanion Press.

If this policy continues, it could conceivably hurt a number of smaller Pagan presses (Immanion/Megalithica, Asphodel, Waning Moon, Bibliotheca Alexandrina, etc) who utilize professional POD services to publish niche books that larger companies aren’t interested in due to a lack of mass-market appeal. For some of these publishers, revenues from Amazon is what keeps them solvent, since many book distributors don’t reliably carry POD titles. This trend could mean a big reduction in publishing diversity within modern Paganism, and may even result in some small publishing houses closing down.

Read the original article at: The Wild Hunt

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