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Defending the Jesus market

By Betty Smartt Carter

A reporter recently asked Brian Dannelly, director of the controversial movie “Saved!,” why it is acceptable for Hollywood to lampoon evangelical Christians but not, for example, Orthodox Jews or Muslims. Dannelly’s casual answer startled me: the “Jesus Rocks” movement (i.e. evangelical pop culture) is a multi-billion dollar industry–something you can’t say about other religions.

As an evangelical, I want to argue that all faiths have their commercial side (check out Dead Sea cosmetics at www.somethingjewish.com!), but a little meekness is in order here. I’ve been to Vanity Fa””whoops, I mean the Christian Booksellers Association convention, where purveyors of Christian goods fill several football fields worth of convention-center floor to show their wares.

Read the original article at: BeliefNet.com

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