By Robyn Greenspan
The influence of the Internet on women has been illustrated in reports that reveal females over 40 years old devoting the most time per week playing online games, spending more money over the holidays, and surfing more. Now, a collaborative report from Yahoo! Inc. and Starcom MediaVest Group reveals that the Internet has become a serious necessity as women balance their busy home and work lives.
Nearly half (47 percent) of working women use their personal Internet connection to conduct work during non-working hours, while more than half of the employed women said that they performed non-work related activities, such as banking, e-mailing, travel planning, during work time.
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